The Business Collateral for the fictional radio staion, WMWD Bump 93.3, was done as a class project during my sophomore year of college. The radio station plays electronic music, so the design had to be as big and bold as the musical genre itself.

The T-Shirt for WMWD Bump 93.3 stands as the highlight for this project because of its strategic intent. Usually, radio station give away T-Shirts featuring only a prominent logo of the station. This strategy is good for advertising, but only in short term since the amount of times the T-Shirt is worn is usually limited. While Bump's T-Shirt features the logo less prominently, the psychedelic illustration not only caters to the style of Electronic music listeners while increasing the amount of wears, but also draws the attention of potential viewers who, theoretically, will also notice the logo.