This series of three Exxon Mobil logos was created as a class project in which the goal was to focus on a single respective demographic for each logo.
The demographics targeted were made intentionally subtle in order to reach a potentially wider target audience.
The first logo remake was intended for women between the ages of 45-55, which is expressed through the use of Maroon, a slightly feminine color. Stroked lettering and aesthetic flow was meant to reflect the refinement and grace of a woman at this age.
The second logo was intended for boys aged 0-5, which is noticeable due to the roundness of the 'EM' initials, which reflects a mildly plush-like safety. This logo was inspired to appear almost like a logo for a toy, but not far enough to scare away older demographics.
The third logo was intended for males aged 20-25. This is faintly evident through the use of large, high contrast lettering and the color orange, both of which can project adrenaline and excitement.
The original logo for Exxon Mobil was included as a reference point to show the amount of creative liberties that can be taken while retaining the believable qualities of an oil company.
Side note: I did not design the original logo for Exxon Mobil.